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Mother Of Three Teams Up With Reality TV Contestant To Build Online Educational Toy Store,

Atlanta, GA, May 9, 2004 – Like many parents, Sherri Connors wanted educational toys that would stimulate learning and development for her children. However, the larger toy store chains are not focused on educational toys which leaves parents like her with a lack of options for educational toys.

Sherri also wanted to stay at home with her kids.

Where there is a need, there is an opportunity. Sherri decided to open her own online educational toy store in May of 2003.

She realized that she would need help with this new venture especially in the area of marketing. “I called on the biggest promoter I know, my high school friend Stan, he was recently on a reality TV show” Sherri said. Stan also introduced Sherri to her husband 10 years ago.

Although Sherri is lucky to have many teachers in her family to help select products, the business has presented many challenges. Sherri has been creative in juggling business issues such as inventory, sales, customer service and marketing while raising her three children.

So, how does Sherri manage it all? By employing the help of friends, getting her husband’s buy in and commitment, outsourcing as much as possible and staying focused on the big picture.

One nice perk is that Sherri shows off her two redheaded sons on the homepage of the site

Educational Toys for the Little Smarties in your life,
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If you would like more information about this topic or to schedule an interview with Sherri, please call 678-261-4050 or email

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